Programs and workshops

Google Analytics Workshop for Agritourism & Culinary Tourism Operators

• Date: Monday, Nov. 10, 2025
• Time:
  • Noon to 1 p.m. – lunch
  • 1 to 4 p.m. – interactive workshop
• Location: Leduc County Business and Entrepreneur Centre (BEC) 606 18 Ave. Nisku, AB T9E 7V8
• Register online

Please note: this workshop is open to Leduc County Tourism Operators and invited guests only. If you are unsure if your business is in Leduc County, please reach out to ecdev@leduc-county.com

NABI Concept to Profit Program: Empowering Progress Through Personalized Support

Leduc County invites you to take part in a special agritourism and culinary tourism themed cohort of the NABI Concept to Profit Program, beginning Monday, November 18, at the Leduc County Business and Entrepreneur Centre. 

This hands-on program is designed to help entrepreneurs and small business move their businesses forward. Whether you have an idea and want to get started, or own a business and want to scale it, this program is for you. Through guided sessions, expert mentorship, and peer support, participants will develop the confidence and knowledge needed to solve their biggest challenges.

• Date: Monday, Nov. 18, 2025, first of three sessions
• Time: 9 a.m. to noon
• Location: Leduc County Business and Entrepreneur Centre (BEC) 606 18 Ave., Nisku, AB T9E 7V8
• Apply here: C2P Application

Please note: this workshop is open to Leduc County Tourism Operators and invited guests only. If you are unsure if your business is in Leduc County, please reach out to ecdev@leduc-county.com

Sponsored by

The BizExchange is a newly launched initiative through the Business and Entrepreneur Centre in Nisku Business Park. The program is dedicated to bringing business owners together to act as one another’s unofficial 'board of advisors', with the goal of supporting each other, navigating common problems, and sharing ideas and strategies to help each other succeed.

We will be hosting all meetings at the Business and Entrepreneur Centre (606 18 Ave., Nisku).

The program is your chance to join an in-person small business problem-solving initiative and make the most of opportunities. 

Meetings are held once a month and last for about two hours. Each individual cohort decides collectively on a meeting day and time.

Why should you join?

The BizExchange offers participants the chance to develop their business skills and learn from the experiences of peers through:

• Accessing the knowledge of an experienced and trusted network
• Forming new connections with the business owners in your community
• Accessing additional business supports such as guest speakers, workshops, and more
• Dynamic thinking and growth through interaction with different business owners

Upcoming cohort

• Email Maureen to apply to join the next cohort.  

• Any industry, business owner or manager is welcome to apply to join!
  • Please note space is limited; each cohort group has a maximum of 15 participants.

Interested in joining or learning more?

View or download the BizExchange brochure

Maureen Easton
Economic Development Officer
Email Maureen
T. 587-879-9804

Global Agritourism Network Webinar - A Wor(l)d of Agritourism: Definitions and Values Identified by the Global Agritourism Network

• Date: Tuesday, Nov. 18, 2025
• Time: 10 to 11 a.m.

In this webinar, leaders of the committee will describe the process and share the agreed-upon definition, values, and acknowledgement of global agritourism variability. The definition and values presented are grounded in real-world examples gathered from diverse regions. The webinar will close with next steps for continuing the work of defining agritourism.

Register for the webinar here

Traveller Segmentation Program Workshop,  hosted by Explore Edmonton

• Date: Thursday, Dec. 4, 2025
• Time: 8:30 a.m. to 4 p.m. (includes refreshments and lunch)
• Location: Riverview Room, Edmonton Convention Centre

About the Workshop

The Traveller Segmentation Program helps destinations and operators understand the diverse motivations, values, and travel behaviours of visitors.

Using seven data-driven traveller types, the framework supports more effective experience design, marketing, and investment decisions.

This hands-on session will:

• Introduce the seven traveller segments and their defining characteristics
• Explore how segmentation insights can be applied locally
• Use the Canadian Tourism Data Collective platform for live exercises and examples

Pre-Workshop Preparation

Before attending, please complete the following:

1. Traveller Quiz 
2. Traveller Segmentation e-Course (25 minutes) 

Bring your traveller type result and a fully charged laptop or tablet.

Register here: Traveller Segmentation Workshop Registration